Sherwin-Williams
Pure White SW 7005
Pure White by Sherwin-Williams
Pure White (SW 7005) is a white or off-white color that reads softly warm on screen, with an estimated LRV of 83.7. It works well for whole rooms, trim and ceilings, especially in rooms with little daylight.
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Screen values are approximations from published colors. Always test a physical sample.
Pure White equivalents from other brands
The closest color from each brand, measured as perceived color difference (CIEDE2000). Below 2 is hard to see, above 5 is clearly different.
Similar Sherwin-Williams colors
Colors that go with Pure White
Pure White is closest to off white. Accents and furniture colors that pair well with it:
FAQ
What is the LRV of Pure White?
Estimated from its screen color, Pure White has an LRV of about 83.7. Sherwin-Williams publishes the measured LRV on the official color page and sample chip, which is the number to trust for planning.
Is Pure White warm or cool?
On screen, Pure White reads softly warm. Undertones shift with light, so test a sample on two walls and look at it in the morning and evening.
What is the Benjamin Moore equivalent of Pure White?
The closest Benjamin Moore color in our catalog is Decorator's White (CC-20), with a color difference of 1.4 (CIEDE2000; under 2 is barely visible). Compare physical samples before switching.
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